She has one of the highest-selling lines of celebrity fragrances, and Jennifer Lopez is just getting started- her scents are on pace to sell $150 million this year. And while other celebrities have followed in her footsteps, the “Waiting for Tonight” songstress says she isn’t threatened by the competition. “I am very competitive, but I don’t look at it [as a competition.] I’ve always thought that authenticity, at the end of the day, wins, and the cream always rises to the top

Adding fragrances to her list, the talented Eva Longoria couldn’t stand wearing other peoples’ perfumes, so she and L’Oreal made a solution to the problem – creating a scent called Eva by Eva. “I have always been somewhat allergic to all perfumes and really wanted to create something that every woman could wear,” she says.

She’s been hard at work on the “Sex and the City 2” flick, and it sounds like Sarah Jessica Parker will have a new fragrance to wear to the premiere.