She’s well on her way to some serious celebrity merchandising success, and Rihanna greeted fans at Macy’s in New York City on Friday (April 29) as she released her new fragrance. The “Take a Bow” songstress was more than happy to pose for pictures as hundreds of consumers flocked to purchase their very own bottle of Reb’l Fleur. Macy’s honcho Muriel Gonzalez told press, “This scent really strikes a chord with her fans

Teaming up for a new scent that can be shared by all of the couples out there, the steamy ad for Khloe Kardashian and Lamar Odom’s unisex fragrance “Unbreakable” has made its debut.

She’s no stranger to high profile industry gigs, and now Leighton Meester has been named the new face of Vera Wang’s next fragrance. The “Gossip Girl” gal will be shooting the advertising campaign in New York City this weekend ahead of the perfume’s summer 2011 launch. Wang told press, “Meester’s beauty, talent, and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.” Vera Wang’s new fragrance will hit shelves this summer and will be available in all the usual department store locations.

She has one of the most adoring fanbases around, so it comes as little surprise that Lady Gaga is trying her hand in the fragrance market. Having previously announced the plans to launch her first scent with Coty Inc., it has since been revealed that the “Alejandro” singer plans to name her debut offering ‘Monster’. According to TMZ, Coty has recently filed trademark paperwork to have rights to the name “Monster” for a “perfumery.” Due in stores in 2012, Senior vice president of global marketing at Coty Beauty, Stephen Mormoris, said that they teamed with Gaga because she’s both a “phenomenon” and “a fascinating cultural force.”

She’s never one to disappoint her fans, and Lady Gaga had quite a showing at the 2010 MTV Video Music Awards tonight (September 12).

Continuing to expand her empire, Mariah Carey has teamed up with Elizabeth Arden and Bazooka Candy Brands for some delicious new scents. The “Always Be My Baby” songstress will be releasing three new fragrances (Honey, Mine Again, and Ribbon) in July inspired by Nick Cannon’s wedding proposal. Carey told press, “As an artist, I’m always looking for unique business models to connect with my fans and reach out to new segments of the audience, through different creative endeavors in music, partnerships or fragrances.” “I think this line really comes with a fresh approach that is both innovative and accessible to my loyal fan base and beyond, but will bring something new to the market.”

She’s no stranger to high-profile industry events, and last night (June 17) Ashley Olsen was spotted at the Yves Saint Laurent Belle D’Opium Fragrance Launch. The “Full House” hottie looked beautiful as she arrived at the New York City shindig, sporting a snazzy black dress and a matching hat

She has one of the highest-selling lines of celebrity fragrances, and Jennifer Lopez is just getting started- her scents are on pace to sell $150 million this year. And while other celebrities have followed in her footsteps, the “Waiting for Tonight” songstress says she isn’t threatened by the competition. “I am very competitive, but I don’t look at it [as a competition.] I’ve always thought that authenticity, at the end of the day, wins, and the cream always rises to the top

Stepping out for a day at the race track, Kim Kardashian was on-hand at Las Vegas Motor Speedway in Las Vegas, Nevada on Sunday (February 28). The E! reality beauty was decked out in a curve-hugging jumpsuit, spending time chatting with press and greeting drivers before the NASCAR Sprint Cup Series Shelby American 350 got underway.

Doing her best to bring in the bucks, Pamela Anderson was busy promoting her latest scent in Torrance, California on Saturday afternoon (February 13). The “Baywatch” babe looked sexy in a sheer black top as she greeted fans while peddling her Malibu fragrance at Sears in the Del Amo Fashion Mall