Heading out to continue her latest promo gig, Heidi Klum was spotted at the launch of her new fragrance at Walgreens in Time Square in New York City on Wednesday (November 30). The Victoria’s Secret hottie dressed in a flirty dress and heels as she showed off those gorgeous gams while promoting her scent “Shine.” Upon arrival to the drugstore, Heidi tweeted, “Come see me at Walgreens Times Square right now. I’m signing Shine bottles and taking pictures!!” Of her mandarin, pear and pink peppercorn fragrance, Klum told People, “I wanted what it to be sensual and feminine, but still luxurious and expensive smelling.”

She pays close attention to what her fans want, and the name of Katy Perry’s new fragrance has just been announced. The follow-up scent to Purr will be named Meow, as the “Firework” singer revealed on Wednesday (October 12)

She just keeps expanding her horizons, and Leighton Meester’s latest gig is as the face of Vera Wang’s new fragrance Lovestruck. The “Gossip Girl” hottie recently filmed a new commercial for the scent, looking fabulous in a maroon gown made by Ms. Wang especially for the occasion.

Showing off her gorgeous good looks, Candice Swanepoel helped to launch the new Victoria’s Secret Fantasies body care and fragrance collection earlier today (July 19). The blonde bombshell was glowing in a strapless, summer dress and heels as she posed for pictures alongside Extra’s Mario Lopez in the press area of The Grove in Los Angeles, CA. And while most would assume that Miss Swanepoel is on a strict workout/diet regimen in order to keep her thin frame, don’t let her nearly perfect frame fool you

Saluting the best in the world of fragrances, the stars were out for the 2011 FiFi Awards at The Tent at Lincoln Center in New York City on Wednesday night (May 25). Among those partaking in the annual event, Halle Berry ended up taking home a little hardware as she was presented with the Fragrance Celebrity of the Year Award for her Reveal perfume. Toasting fellow fragrance makers, Miss Berry said after being named as the honoree, “I’m inspired by Fergie, by Mary J Blige, by other winners here.

She’s well on her way to some serious celebrity merchandising success, and Rihanna greeted fans at Macy’s in New York City on Friday (April 29) as she released her new fragrance. The “Take a Bow” songstress was more than happy to pose for pictures as hundreds of consumers flocked to purchase their very own bottle of Reb’l Fleur. Macy’s honcho Muriel Gonzalez told press, “This scent really strikes a chord with her fans

Teaming up for a new scent that can be shared by all of the couples out there, the steamy ad for Khloe Kardashian and Lamar Odom’s unisex fragrance “Unbreakable” has made its debut.

She’s no stranger to high profile industry gigs, and now Leighton Meester has been named the new face of Vera Wang’s next fragrance. The “Gossip Girl” gal will be shooting the advertising campaign in New York City this weekend ahead of the perfume’s summer 2011 launch. Wang told press, “Meester’s beauty, talent, and spirit will inspire all the young women that I hope will enjoy this passionate, new young fragrance.” Vera Wang’s new fragrance will hit shelves this summer and will be available in all the usual department store locations.

She has one of the most adoring fanbases around, so it comes as little surprise that Lady Gaga is trying her hand in the fragrance market. Having previously announced the plans to launch her first scent with Coty Inc., it has since been revealed that the “Alejandro” singer plans to name her debut offering ‘Monster’. According to TMZ, Coty has recently filed trademark paperwork to have rights to the name “Monster” for a “perfumery.” Due in stores in 2012, Senior vice president of global marketing at Coty Beauty, Stephen Mormoris, said that they teamed with Gaga because she’s both a “phenomenon” and “a fascinating cultural force.”

She’s never one to disappoint her fans, and Lady Gaga had quite a showing at the 2010 MTV Video Music Awards tonight (September 12).